Stay ahead with stronger data and deeper location insights

Data is the backbone of everything we do. In 2025, we’re strengthening our lead in retail data coverage and accuracy across Europe with several powerful upgrades:

Visualize footfall data at building level

Say goodbye to complicated footfall visuals. In 2025 we’re simplifying this visualization. Our maps will now show footfall per building. This way you can instantly see the exact foot traffic at any address.

Get better insight with smarter shopping area analytics

Our new shopping area report reveals global visits, visitor motives, customer profiles and catchment areas of shopping areas. This also includes shopping centers, adding an additional frame of reference for previously hard to measure traffic with mobile app data.

Understand your customers with our predictive models 

In 2025 we’re taking further steps to strengthen our model and to streamline your workflow by adding additional reports. These reports leverage insights from our highly accurate models that predict turnovers for existing and planned stores in your network.  

Automated store performance reports

These 10-page, automated reports reveal whether your store is hitting its potential or not. If not, why not? Easy to understand, and automatically generated so your sales managers and store managers can define the right actions for growth.

Get deeper insights into visitor motives

Our mobile data covers the blindspots of traditional (CRM) data collection, segmenting the visitor motives of your customers. Get clear insights in why your customers are visiting your locations:

• Destination visitors that come from home
• Visitors that come from their work
• Non-destination visitors that are visiting nearby points of interest
• Occasional car passage

Predict, Compare and Act on your Location strategy

Our brand new optimize module helps you build, test, and compare location strategies at scale. From opening new stores to optimizing existing ones or closing underperformers, the optimal scenario for the future is only a few clicks away.

Test multiple locations at once

Want to open 50 new locations? Or find the best closures with minimal churn? Find the most profitable scenario for you, factoring in everything from store traffic to competitor data, and more.

Test the optimal surface area of existing stores

Considering expanding or shrinking a store’s surface area? Our model now allows you to test scenarios like increasing your floor space by 100m². It forecasts sales with precision, ensuring your investments pay off.

Always the right location decisions. Whenever, wherever.

Discover the RetailSonar geomarketing platform, an indispensable tool for making the right strategic location decisions. Stop relying on gut feeling and say goodbye to endless discussions and risky investments!