Stay ahead with stronger data and deeper location insights

Data is the backbone of everything we do. In 2025, we’re strengthening our lead in retail data coverage and accuracy across Europe with several powerful upgrades:

Visualize footfall data at building level

Say goodbye to complicated footfall visuals. In 2025 we’re simplifying this visualization. Our maps will now show footfall per building. This way you can instantly see the exact foot traffic at any address, available in all European countries.

Get better insight with smarter shopping area analytics

Our new shopping area report reveals global visits, visitor motives, customer profiles and catchment areas of shopping areas. This also includes shopping centers, adding an additional frame of reference for traditionally hard to measure traffic with mobile app data.

Understand your customers better using predictive models & geomarketing 

In 2025 we’re taking further steps to strengthen our model and to streamline your workflow by adding additional reports. These reports leverage insights from our 90% accurate models that predict turnovers for existing and planned stores in your network.

Automated store performance reports

These 10-page, automated reports reveal whether your store is hitting its potential. If not, why not? Easy to understand, editable, and automatically generated to align your sales managers and store managers on what the data reveals. This is how you can define the right actions for growth.

Get deeper insights into visitor motives

Our mobile data covers the blindspots of traditional (CRM) data collection, segmenting the visitor motives of your customers. RetailSonar has cracked the code to understand shopping behaviour.

Get clear insights in why your customers are visiting your locations:

• Destination visitors that come from home
• Visitors that come from their work
• Non-destination visitors that are visiting nearby points of interest
• Occasional car passage

Location strategy: The optimal network of the future at your fingertips

Our brand new optimise module helps you to identify the optimal location strategy, without our intervention. From opening new stores to optimizing existing ones or closing underperformers, the combined optimal scenario for the future is only a few clicks away, and with industry leading accuracy.

Test all possible locations for expansion and identify hotspots

Want to open 50 new locations? Or find the best closures with minimal churn? All possible locations and openings can be tested in batch to find the most profitable expansion scenario for you. To start this process you can easily construct inspiration sets of potential locations by selecting predefined sets of sector-specified shopping hotspots. Or add all currently vacant retail real estate locations with the push of a button. Even locations from other individual retailers can be added with 1 click. This is handy if you know your preferred “perfect neighbours” or if a large retail chain recently closed their doors and you want to explore which of their locations could be interesting for your network. Work faster and stay one step ahead by letting us inspire your analysis!

Test the optimal location characteristics for your existing stores

Considering expanding or shrinking a store’s surface area? Our model now lets you test scenarios like increasing your floor space by 100m². It forecasts sales with precision, ensuring your investment pays off.

Always the right location decisions. Whenever, wherever.

Discover the RetailSonar geomarketing platform, an indispensable tool for making the right strategic location decisions. Stop relying on gut feeling and say goodbye to endless discussions and risky investments!